Project Objective:

Across multiple projects at Nimble Gravity, my work has focused on translating complex systems into clear, engaging user experiences. These initiatives spanned internal tools, client-facing platforms, and large-scale experiential design. The shared objective was to make data, technology, and interaction more approachable, whether for prospective clients assessing their data maturity, community members registering for sports leagues, or event attendees engaging with an AI-driven avatar experience.

Key Features:

• Designed an internal Data Maturity Assessment that helps potential clients understand their current capabilities and identify strategic next steps

• Created structured, guided experiences that reduce complexity and support confident decision-making

• Improved usability and navigation for FXA Adult Sports, the largest adult sports league in the greater Virginia area

• Optimized high traffic flows such as discovery and registration for speed, clarity, and mobile use

• Designed a large-format, avatar-led agentic experience showcased at a Microsoft event in Medellín in 2025

• Developed screen-first interfaces and visual storytelling for shared, public environments

• Ensured brand alignment across enterprise, consumer, and experiential contexts

Design Process:

My design process consistently began with understanding context and constraints, including business goals, user needs, and technical realities. I worked closely with stakeholders, including data engineers, product owners, and event teams, to define success criteria early. From there, I focused on structuring information and interactions in ways that felt intuitive to users with varying levels of expertise.

Iteration played a key role across all projects. I tested ideas through wireframes, flow mapping, and visual exploration, refining designs to reduce cognitive load and improve clarity. Whether designing a diagnostic assessment, a consumer-facing sports platform, or a large screen avatar experience, I prioritized clear hierarchy, purposeful interaction, and scalable systems that could evolve.